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How to Embed a Google Form (and a Better Free Alternative)

August 24, 2026

Flat vector illustration of a basic form upgrading into a sleeker modern form as a better alternative

Google Forms is a common starting point, and knowing how to embed a Google Form on your website is useful. But Google Forms has real limitations: dated styling, clunky embeds, limited analytics, and no easy way to route responses beyond a spreadsheet. This guide shows you how to embed a Google Form the standard way, then walks through a better free alternative, FormMaker, that gives you cleaner embeds, real-time analytics, and integrations, all at no cost.

How to Embed a Google Form on Your Website

If you already have a Google Form, here is the standard embed process:

  1. Open your form in Google Forms.
  2. Click Send in the top right.
  3. Choose the Embed option, shown as a < > icon.
  4. Adjust the width and height if you want, then click Copy to copy the iframe code.
  5. In your website editor, add an HTML or embed block to the page.
  6. Paste the iframe code and save.
  7. Preview the page and submit a test entry to confirm it works.

That is the whole method. Because it is an iframe, you can paste it into an HTML block on most platforms, including WordPress, Squarespace, Wix, and Shopify.

The Limitations of Google Forms

The embed works, but you may quickly run into Google Forms' constraints:

  • Generic styling. Embedded Google Forms look like Google Forms, which can clash with your brand.
  • Fixed iframe sizing. You often get scrollbars or awkward whitespace because the iframe is a set size.
  • Basic analytics. You get response summaries, but no real-time funnel view of who starts versus finishes.
  • Limited routing. Responses go to a Google Sheet by default, and anything beyond that takes extra work.
  • No true multi-step wizard with the flexibility many longer forms need.

If any of these bother you, it is worth trying a purpose-built alternative.

A Better Free Alternative: FormMaker

FormMaker is a 100% free online form builder positioned as an affordable Typeform and Google Forms alternative. You get unlimited forms and responses at no cost, a drag-and-drop builder, real-time analytics, multi-step wizard forms, and integrations with Google Sheets, Slack, and Zapier, plus API and webhooks. Every form comes with both an embed snippet and a shareable link.

In other words, it does what Google Forms does, plus the things Google Forms makes hard, without a price tag.

How to Build and Embed a Form With FormMaker

Step 1: Build Your Form

  1. Sign up for a free FormMaker account and create a new form.
  2. Use the drag-and-drop builder to add fields, such as name, email, and your questions.
  3. Click each field to set its label, placeholder, and whether it is required.
  4. Add a form title and set your submit button text.

Step 2: Customize and Publish

Add a confirmation message that appears after submission, and connect an integration like Google Sheets, Slack, or Zapier if you want responses routed automatically. Click publish when the form is ready.

Step 3: Copy the Embed Snippet

Open your published form and find the embed option. Copy the embed snippet, which is a small block of iframe/embed code.

Step 4: Paste It Into Your Website

Add an HTML or embed block to your page and paste the snippet in. This generic method works across platforms:

  • WordPress: a Custom HTML block.
  • Squarespace: a Code block.
  • Wix: an Embed HTML element.
  • Shopify: a page's HTML view or a Custom Liquid section.

Save the page, preview it, and submit a test entry to confirm responses arrive in your FormMaker dashboard.

Step 5: Or Just Share the Link

Prefer not to embed? Copy the standalone link and send it by email, social, or chat, or link a button to it. Every FormMaker form supports both.

Build your form free with FormMaker and get a cleaner embed than Google Forms.

Google Forms vs. FormMaker at a Glance

  • Cost: both are free, but FormMaker keeps unlimited forms and responses free while giving you more features.
  • Design: FormMaker offers a cleaner, more customizable look than a standard Google Form.
  • Analytics: FormMaker adds real-time analytics beyond basic response summaries.
  • Multi-step forms: FormMaker includes a multi-step wizard for longer forms.
  • Integrations: both connect to Google Sheets, but FormMaker also offers Slack, Zapier, API, and webhooks.
  • Sharing: both embed and link, and FormMaker's embed snippet works anywhere you can paste HTML.

Frequently Asked Questions

How do I embed a Google Form on my website?

Open the form, click Send, choose the Embed (< >) option, copy the iframe code, and paste it into an HTML or embed block on your page. Save and preview.

Why would I switch from Google Forms?

If you want a cleaner design, real-time analytics, multi-step forms, or integrations beyond a spreadsheet, a purpose-built builder like FormMaker gives you more while staying free.

Is FormMaker really free?

Yes. FormMaker is free with unlimited forms and responses. You can build, embed, and share as many forms as you want at no cost.

Can I embed a FormMaker form anywhere I can embed a Google Form?

Yes. The FormMaker embed snippet works anywhere you can add an HTML or embed block, the same places a Google Form iframe works.

Wrapping Up

Embedding a Google Form is quick: grab the iframe from the Send menu and paste it into an HTML block. But if you want a cleaner look, real-time analytics, multi-step forms, and richer integrations, FormMaker is a better free alternative. Build your form, publish it, and either paste the embed snippet or share the link.

Get started with FormMaker for free and upgrade from Google Forms today.

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